No design without discipline

There is no design without discipline. There is no discipline without intelligence.

Massimo Vignelli

Massimo Vignelli (born 1931 in Milan, Italy) is a designer who has done work in a number of areas ranging from package design to furniture design to public signage to showroom design through Vignelli Associates, which he co-founded with his wife, Lella. He has said, “If you can design one thing, you can design everything,” and this is reflected in his broad range of work.