Design is not style

People think that design is styling. Design is not style. It’s not about giving shape to the shell and not giving a damn about the guts. Good design is a renaissance attitude that combines technology, cognitive science, human need, and beauty to produce something that the world didn’t know it was missing.

Paola Antonelli

Paola Antonelli, Sassari, Sardinia 1963, is a Senior Curator in the Department of Architecture and Design at the Museum of Modern Art. She was recently rated as one of the top one hundred most powerful people in the world of art by Art Review.